EMV is the buzz for retailers migrating to new terminal technology in the US and the deadline is right around the corner for US merchants, October, 2015. EMV stands for Europay, MasterCard,Visa and was introduced in the 90’s and has replaced the magnetic stripe in Europe. The benefits for US merchants in the retail market is that the Chip embedded credit card is used in person and creates a unique code that cannot be re-used. Further benefits if a card is stolen and a new counterfeit card created the unique code would not be usable and any future fraudulent attempts would be declined at the point of sale transaction.
Good news for retail how about the hundreds of thousands of online merchants? Since the Chip cards will make it harder for fraudsters to clone credit cards they will make their move to the Card-Not-Present online businesses. History has a funny way of repeating itself, when Europe transitioned to EMV the CNP merchant experienced an increase of fraudulent transactions from £45 million to £181.7 million five years later, ouch!
How can online merchants protect themselves from these fraudsters? Do your homework by seeking reliable authentication technology providers,Verified by Visa, MasterCard Secure Code, Hosted Tokenization and Risk Management tools. You have worked hard to build your business online so keep your eye on the ball and get the facts today! The liability is about to shift to the merchant.
Free Consultation email Tina@paylab-plus.com or call 888.413.9186.
The Strawhecker Group (TSG) released survey results today showing only 34 percent of US merchants will be EMV-ready by the October 2015 deadline, and just 53 percent of merchants are expected to be fully compliant by 2017 – more than 15 months after the deadline. EMV, or “Europay, MasterCard, and Visa,” is a globally accepted card standard that uses an embedded microchip to provide unique data protection when the card is inserted into a chip-card reader. Most card accepting US merchants may be liable for fraudulent transactions if they are not “EMV compliant” by October 1, 2015.
TSG survey finds just 34% of merchants in the US will be EMV-ready by October 2015. For more information click here BusinessWire.
If your not EMV ready contact PayLab Plus @ www.paylab-plus.com
Why should you, as a merchant, comply with the PCI Security Standards? At first glance, especially if you are a smaller organization, it may seem like a lot of effort, and confusing to boot. But not only is compliance becoming increasingly important, it may not be the headache you expected. Compliance with data security standards can bring major benefits to businesses of all sizes, while failure to comply can have serious and long-term negative consequences. Here are some reasons why:
- Compliance with the PCI DSS means that your systems are secure, and customers can trust you with their sensitive payment card information:
- Compliance improves your reputation with acquirers and payment brands — the partners you need in order to do business
- Compliance is an ongoing process, not a one-time event. It helps prevent security breaches and theft of payment card data, not just today, but in the future
- Compliance has indirect benefits
- If you are not compliant, it could be disastrous
- You’ve worked hard to build your business – make sure you secure your success by securing your customers’ payment card data. Your customers depend on you to keep their information safe – repay their trust with compliance to the PCI Security Standards.
Be informed and protect your business for more information click here PCI Security Standards Council.
Russian hackers behind $50 million IRS scheme, report says – CNET//
The admission comes just days after the IRS announced that hackers acquired critical taxpayer information from over 100,000 people through its “Get Transcript” tool. The agency said that the hackers used information obtained from previous hacks, including names, Social Security numbers and intimate details on the individuals, to receive a transcript of past tax returns. Those transcripts were then used to file fraudulent returns for the current year before the April 15 tax deadline. According to the Associated Press, over $50 million in tax refunds was handed to the hackers before the attack was discovered this month.
The hack is just the latest evidence that Russian hackers — whether they are part of the government or not — are maliciously infiltrating a number of US agencies , click here and protect yourself
I want to thank each and everyone of my followers who view my PayLab Blog. And I want to thank those of you who allow me to speak, post and share freely in this space. During this time it may seem we are still not their yet however, we compared to most can continue to speak, post and share who we are as Americans! Make this weekend one of reflection, strive for a better future, it is not the “I” it is the “WE” together!
Have an amazing “Holiday” weekend! I will be with my awesome husband on the Harley!
Retailers hate returns. That’s not a surprise: Returned merchandise costs the retailers money because the sale was lost, and time, because of restocking.What is surprising is the high return rate that E-commerce retailers experience. According to a study from Trueship, roughly 33 percent of all products purchased online will be returned. Reducing that number, therefore, will result in a better bottom line. Click here to see how you compare and discover what’s missing to increase your bottom line.