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March 8, 2013

According to Inc., it costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one — and on average those current customers of yours spend 67% more than a new one. So, what are you doing to keep your customers coming back to your business? If you’re like 65% of marketers, your company has implemented a loyalty program.

But is it working? According to the 2011 Colloquy Customer Loyalty Census, of the $48 billion worth of perceived value in reward points and miles distributed by American businesses annually, one-third goes unredeemed by consumers. Companies lose money on time and effort, and customers get no more value from the businesses to which they are “loyal.”

Most stores use a point based system to encourage consumers to become returning customers. However, the acceptance of static and basic rewards has decreased greatly. Shoppers have become more demanding and more particular about what their points get them.

So it is important to remember:

 What the Customer Expects
 What Their Rewards Get Them Monetarily
 The Availability of the Reward
 Delivery Options
 Availability of Retail Offer Promotions


What if you knew who your best customers were and who your customers COULD BE?  You have the chance at experiencing inexpensive business technology through your credit card processing.

More Customers
Better Customers
Increased Customer Retention
Increased Marketing Effectiveness

You are provided with access to an internet portal containing an easy to understand dashboard and dynamic business intelligence capabilities. The portal not only offers sophisticated customer analysis, but also an easy to use tool with drag and drop customization specifically for your business. 

We are making it easy to identify, find and keep the right customers, so you can focus on what you do best – running your business.

 To learn more about this business intelligence tool contact Tina @ 888.413.9186

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